I saw this ad on the back of a broadsheet newspaper several years ago, a Sunday paper I think. It was huge- the entire back page in fact. I couldn’t do much but stare at it for a few minutes, mouth agape. It’s Keith Richards from The Rolling Stones, in an ad for Louis Vuitton. ‘Some journeys cannot be put into words’ the tagline reads. You’d laugh to hear that said out loud, but in the context of the ad it’s convincing on some level. They’re flashing such intimidating credentials you’re in no position to argue. The ad is transparently an effort to lord it up over the viewer, and not much besides. Pretty joyless affair. Ok ok, Louis Vuitton, you win, I surrender. Pricks.