There’s a clothes shop I quite like called Pull and Bear- it’s like H and M, but originating in Spain, and the clothes are slightly better and £10 more expensive. Their masthead reads ‘Pull and Bear 1991’. I was a bit surprised at that. They’re going all ‘Gap 1969’ on our asses, romanticising the year. That’s jarring for me because for ages I was fully convinced the early 90s were nothing more than a joke. The entire time I was growing up that was the received wisdom, and I didn’t question it. MC Hammer, Vanilla Ice, ho ho ho. But now I turn around and it’s ‘Pull and Bear: Birthed in the cultural firestorm of 1991’, kind of thing. Probably there’ll be an ad with a languid whispery voiceover (or maybe a more assertive tone is the thing now, I’m not sure): ‘Pull and Bear: Nighting nighty one’. They’re completing an about-turn that started a few years ago. It appears I’ve been a pawn in some vacuous cycle. All just a bit of fun you could argue, but I’m pissed to realise that I’ve been holding fast to an idea, about the early 90s, that I had no input on. It was handed down to me by the fickle overlords of taste and I complied. I still hold it, this post was originally going to be me joking about ‘Pull and Bear 1991’ being silly, but I realised the joke’s on me. Someone more enlightened than me is going to come along and explain that 90% of my opinions are like that, that this is just a glaring example of it. You live and learn anyway. Blogging saves the day again.